The motor company is set to show off some impressive robots this year. CES has long felt like a full-on auto show, but the car-centric energy seems somewhat muted at CES 2026 . Sure, the Afeela electric vehicle from the Sony-Honda joint venture is returning to the show floor, but with the Trump administration yanking most EV incentives from the market, the industry isn't offering a full-court press of new vehicles in Las Vegas this year. While the company's Mobis subsidiary will present more than 30 mobility convergence technologies during CES week -- including its Holographic Windshield Display -- we're hearing the Korean auto giant will instead use its press conference to focus on its AI Robotics Strategy . That will apparently include showcasing its new Atlas robot, as well as the wheeled MobED robot line.

How to watch today's Bosch CES 2026 press conference live The German engineering and tech giant will share new car cabin tech and AI enhancements. How to watch today's Bosch CES 2026 press conference live You might think of Bosch as the modern European equivalent to what the GE brand once was in America. It's a home appliance name (thanks to its partnership with Siemens), but the German multinational brand's core business is really about providing the underlying technology and engineering that powers cars, homes and factories around the world. That focus is reflected at CES 2026, where much of what Bosch is unveiling is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves. Case in point is Bosch's automotive plans at CES.

The German engineering and tech giant will discuss how it's bridging the physical and digital gap with people-centric tech. You might recognize Bosch as a home appliance name (thanks to its partnership with Siemens), but the German multinational brand's core business is really about providing the underlying technology and engineering that powers cars, homes and factories around the world. That focus is reflected at CES 2026, where much of what Bosch is unveiling is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves. Case in point is Bosch's automotive plans at CES. The company is showcasing what it calls AI in the car, or more specifically, in the cockpit of the car.

Technically, the E3 kicks off Tuesday, June 14, but we all know that much of the show's biggest news out will be announced before the show floor opens, at the parade of publisher "keynote" press conferences in the days prior to the show. With more and more publishers broadcasting live-streams, there will be more live content coming out of this year's show than ever before. We've rounded up some of the biggest broadcasts, including all of the press conferences, so you can follow along the news as it happens, hassle-free. As you may or may not have heard, EA backed out of E3 this year. Instead, it hosted its own fan event, EA Play, adjacent to the show.